PETER COULTHART - Chairman and CEO
  • Commenced involvement in market research in 1978 as a face to face, telephone interviewer then Focus Group Moderator while studying for an Arts Degree at University of New South Wales.
  • Worked through the ranks as Supervisor, Field Manager of West Street Research.
  • Appointed Managing Director of Nationwide Research Services 1990.
  • Established Field Force Pty Ltd 1995 as an independent Fieldwork and Data Processing consultancy
  • At Field Force roles include marketing of the company and new business development. As a research practitioner conducts In-depth interviews and Focus Group Moderating marketed as "Insight Force" - Division of Field Force.
  • Market Research Society of Australia member


    EDITH FEHER - Managing Director

  • Market Research career began as a door to door interviewer in 1977 with Frank Small & Associates (Data Probe then, now Taylor Nelson Sofres) Progressed through to Supervisor and Industrial Interviewing Co-ordinator for both Melbourne and Sydney
  • Commenced work as Field Manager in 1987 at Nationwide Research Services.
  • Appointed Victorian Manager 1992.
  • 1995 opened Field Force Melbourne office as the State Manager.
  • 2000 - Appointed National Operations Manager
  • 2002 - Appointed General Manager - National Operations.
  • Responsibilities include Client Liaison, Costings, Scheduling, Questionaire design, National Project Management, Training.
  • Market Research Society of Australia member


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