PETER COULTHART - Chairman and CEO
Commenced involvement in market research in 1978 as a face to face, telephone interviewer then Focus Group Moderator while studying for an Arts Degree at University of New South Wales.
Worked through the ranks as Supervisor, Field Manager of West Street Research.
Appointed Managing Director of Nationwide Research Services 1990.
Established Field Force Pty Ltd 1995 as an independent Fieldwork and Data Processing consultancy
At Field Force roles include marketing of the company and new business development. As a research practitioner conducts In-depth interviews and Focus Group Moderating marketed as "Insight Force" - Division of Field Force.
Market Research Society of Australia member
EDITH FEHER - Managing Director
Market Research career began as a door to door interviewer in 1977 with Frank Small & Associates (Data Probe then, now Taylor Nelson Sofres) Progressed through to Supervisor and Industrial Interviewing Co-ordinator for both Melbourne and Sydney
Commenced work as Field Manager in 1987 at Nationwide Research Services.
Appointed Victorian Manager 1992.
1995 opened Field Force Melbourne office as the State Manager.
2000 - Appointed National Operations Manager
2002 - Appointed General Manager - National Operations.
Responsibilities include Client Liaison, Costings, Scheduling, Questionaire design, National Project Management, Training.
Market Research Society of Australia member
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