PETER COULTHART - General Manager
Commenced involvement in market research in 1978 as a face to face, telephone interviewer then Focus Group Moderator while studying for an Arts Degree at University of New South Wales.
Worked through the ranks as Supervisor, Field Manager of West Street Research.
Appointed Managing Director of Nationwide Research Services 1990.
Established Field Force Pty Ltd 1995 as an independent Fieldwork and Data Processing consultancy
At Field Force roles include marketing of the company and new business development. As a research practitioner also conducts In-depth interviews and Focus Group Moderating.
Australian Market and Social Research Society member
EDITH FEHER - Senior Project Coordinator
Market Research career began as a door to door interviewer in 1977 with Frank Small & Associates (Data Probe then, now Taylor Nelson Sofres) Progressed through to Supervisor and Industrial Interviewing Co-ordinator for both Melbourne and Sydney
Commenced work as Field Manager in 1987 at Nationwide Research Services.
1995 opened Field Force Melbourne office as the State Manager.
2003 Managing Director.
2010 Senior Project Coordinator with Field Force - OzInfo venture
Responsibilities include Project Management.
Australian Market and Social Research Society member
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